Cheap Linux Web Hosting

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Ignorance Is Bliss, But Costly: The 5 Dumbest SEO Mistakes Revealed

As new and even experienced web site owners we have all committed our share of blunders and stumbles along the way of making our sites rank higher on the major search engines. A lot of times we have gone against our gut feelings and listened to hearsay and unproven search engine optimization advice, or have jumped on the latest SEO bandwagon circulating the top SEO forums. But how many times have you made changes to your web site structure, content, or link popularity that cost you search engine ranking without being able to pinpoint the exact cause in the first place?

Well, ranking drops or the lack of ranking success initially can happen for many reasons, some of these reasons are within your control and others are not. For example, search engine algorithms updates and competitors moving on in your territory are completely out of your control. However, in this article I want to focus on factors and search engine optimization techniques that are in your control, but you may not be even aware of.

Do you like to give your web site a fresh new look every couple of years or even more frequently?

Did you know that the number one reason for ranking drops is site redesigns without taking into consideration the SEO implications?

Perhaps you have changed the page titles on a few web pages, or renamed a couple of important directories and as a result your search engine rankings had dropped. How can you prevent unintentional ranking gaffs from happening in the future?

Ignorance is No Excuse When It Comes to Google, Yahoo and MSN

While no one can prevent you from committing every possible SEO mistake especially unknowingly, but these top 5 SEO blunders you should definitely want to avoid.

1. Structure, Design and Usability: Images used to embed content and navigational link. Designing or redesigning the web site with content embedded in images. There is nothing wrong with designing your web site and navigation to be super sleek and stylish. However, going overboard with visual layouts and fancy graphics can reduce the amount of text you can squeeze in the content area and visible links, leaving nothing for the search engines to index. On average, each web page should contain a minimum of 200 to 300 words of text sprinkled with the target keywords. Also the navigation should contain mainly text links using well focused target keywords in those internal links.
2. Web site Navigation: “Click Here” - “Click There”. Your website visitor will no doubt will understand and follow the “Click Here” instructions, but can the search engines figure out as easily what the target pages are about? Give the search engines and your visitors a clue about the destination page by “labeling” your hyperlinks with a simple 2-3 word keyword rich instruction instead of using “Click Here” over and over. For example, if you want your visitors to find out about your “blue widgets” products, use “blue widgets” in your hyper links like this Blue Widgets. The bottom line is, no one cares if you rank number 1 for “Click Here”.
3. Usability and SEO: “Welcome to Our Home Page”. If every page title on your web site starts with this text you are on your way to be ranked number one for this phrase. This is clearly not what you want. It’s time to review every web page on your web site and give it a meaningful keyword rich title, and while you are working on the head section of the web page, pay some attention to the meta description, and meta keywords as well. Although optimizing meta tags are no longer considered a ranking factor on today’s search engines, having a unique page description and set of keywords will set your pages apart from the competition, not to mention the meta description is often used word for word to describe your website in the search results pages.
4. Link Popularity: Cross linking your website and acquiring inbound links over saturated with the same keywords. If you own a number of domains, the temptation is always there to take the easy road to link building by linking your websites together regardless of content and keyword focus. It seems easy right? There are two problems with this approach. The first one is, you mostly likely host all the websites on the same server so your web sites are easily grouped into the same C IP class by the search engines and set of spam triggers. The second problem is linking web sites with a diverse keyword focus may diminishes any inbound linking gains due to thematically unrelated keywords. An unnaturally high number inbound links with the exact same anchor text links can also spell trouble. The web is a naturally growing ecosystem of sorts, everyone links to whom ever they want to, and how they want to. This results in inbound links with a wide variety of anchor text wordings. When you acquire inbound links through link exchanges, paid links or other sources you have to watch for links with an unnaturally high repetition of keywords in the anchor text to avoid the search engine spam radars.
5. Structure, Design and Usability: Changing page and directory names and leaving orphaned pages on the engines. Changing web page names and directory names should be done with the outmost care. The older the web pages are the more harm you can do by not following some simple rules in removing or changing web page URLs. The search engines index new web pages within days if not hours on your website automatically thanks to their powerful crawler agents. Once the location of the new URL is registered with the search engines, it will remain in their database forever providing you don’t delete or rename the page. If you remove or rename the web page, the search engines will remove the page from their index including any link popularity or Google Page Rank data. This can have a negative influence on your web site’s ranking and your link popularity. The better approach would be to leave the page URL intact and simply write new content for the page. If you absolutely must remove or rename the web page, use what is called a “301 Permanent Redirect” to the new URL.

Big Website - Worries About Server Load?

Have we ever thought how big websites could be configured to handle massive amount of traffic? How thousands of businesses worldwide are facing challenges everyday to make sure there are no connection failures due to heavy load or congestion of traffic at the website.

The answer is straight, every organization will have to monitor and baseline amount of traffic by going for stress test to find out if the current hardware could be supportive enough to handle a specific amount of load. One such great software is the Web Application Testing or WAPT, which is a great utility for any website as sustainability. This software is load, stress and performance testing tool for web sites and intranet applications with web interface. WAPT is designed for MS Windows 2000/XP/2003 and Windows 98/Me operating systems.

The question that should be asked is why should we consider WAPT or why should the organization consider Load or stress testing? We certainly believe, major performance issues would arise if stress test has not been performed. This could very well mean that after the server reaches a certain level of concurrent connection made by visitors, it would consume its hardware resources to process every visitor 's request. If there is a lot to process, the server might give priority to web application than its local resource ending up in a system crash.

Thus, the goal of WAPT is very simple; it helps the organization web servers to become active at every stage of stress, whether it is a web development or website traffic processing power. WAPT can perform a stress test by simulating several thousands of concurrent connections to check the web server/website performance and if it finds any bottlenecks it would warn and suggest fixing this issue by recommending the very next thing.

There are lots of new features added in WAPT 4.0
You can use multiple virtual profiles to test a single scenario

• There is support for IP spoofing where each virtual user can run with individual and unique IP address
• Each Virtual can be configured with different username and password and is compatible with Windows Integrated Authentication or Basic Configuration.
• You can see and configure the type of reports even a test run summary report is generated
• There is command line interface available
• There is a support for persistent cookies
• All the test scenario and profiles are stored in XML format

The Main features of WAPT 4.0

• You can have the application run and understand multiple languages
• There is cool recording feature which you can use to record any configuration and stress test simulations for later review or demonstrations as it supports playback of HTTPS/SSL 2.0 & 3.0 pages. You can also record the user connection speed using the keep-alive connections to a HTTP 1.0 or HTTP 1.1 pages or even HTTPS/SSL pages.
• You can generate data for run-times on specific scheduled intervals by randomizing the delay between the page hits.
• It also has a support for proxy servers for HTTP, HTTPS, SOCKS4 & 5 and supports cookies as well.
• All the authentication request can be handled using NTLM (windows Integrated Authentication) or using the basic authentication.
• If you would like to call the website by a different name, then you also have the facility to add custom host headers
• All this the scenarios can be configured using the user friendly Wizard
• You can choose the reports to be either graphical or in plain text along with full virtual server logs
• A must tool for administrator or other user who would to maintain their website efficiently.

Choosing A Web Hosting Company

Which One Is Perfect For Your SME?

So your enterprise is getting ready to launch a corporate Web site. Or perhaps you are looking to switch hosting companies for some reason. You want to factor in things such as price, space requirements, uptime guarantees, server components, and support. When it comes to choosing a Web hosting company, what are the key issues you need to look for? How do you compare hosting packages? Is it better to find a local host or one with a nationwide presence? What are the advantages between the two? What, exactly, is the best way to go? Key Issues Before you go blindly into the night, Adam Rosenthal, who works in customer support at Web Hosting Logic (www.webhostinglogic.com), says there are a few paramount issues to consider. Rosenthal says, “The key issues to consider include server components that are offered, the company’s uptime track record, and, most importantly, the level of support that the Web hosting company offers.” Andreas Gauger, chairman of the board of 1&1 Internet (www.1and1.com), says that uptime plays a key role when looking at the top issues to consider. He comments, “First of all, small to midsized enterprises should not compromise on having a high level of performance and reliability for their Web site. In order to ensure this, they should select a Web host that offers a 99.99% uptime guarantee so that they can rest assured their Web business is operating reliably.” Gauger says other important differentiators are a company’s Web hosting package features. With so many different Web hosting packages available, it can be tough to decide what’s right for your SME. But Rosenthal says it's not that hard to find the right choice for your enterprise. He comments, "As most hosting companies seem to offer the world in their hosting packages, I recommend that customers look up reviews on hosting providers, get referrals, and even call the companies to test their level of support and friendliness." Rosenthal says spending your time comparing hosting packages will most likely get you more for less "from just about every company out there." He says if you really want to compare, look for a Web hosting company that does not offer "the world" and then look for the real differences between them and everyone else. Gauger says today’s Web hosting packages are very affordable and include very powerful and helpful features. He notes, “Make especially sure to notice the number of included domains offered. If there are no domains included, you have to pay significant amounts to add them. This gets easily overlooked. Also, be conscious of free tools such as a Web site builder, newsletter tool, Web statistics application, or any other productivity features that can help improve your success.” Gauger says by considering these elements, you can determine the most valuable Web hosting package for your business. Does Locale Matter? So do you hook up with a Web hosting company in your own neck of the woods or choose a company that appeals to the masses? In Gauger’s opinion, bigger is better. He explains, “It is always advisable to choose a large host because they are technically and financially stable and will be serving and protecting Web sites for many years to come.” According to Rosenthal, it depends on the Web presence you want to achieve. He says, “It really does depend on your Web presence. If you’re a large company and can afford to have servers all over the country, then I would recommend going with a company that can help support the larger infrastructure. But if you have a smaller Web site, then it really doesn’t matter. Chances are, though, that you’ll receive better support and service from a local provider.” In Gauger’s opinion, a worldwide Web host, such as 1&1, has significant advantages, such as large research and development teams to develop industry-leading products. “This approach helped 1&1 pioneer the one-stop-shop approach to Web hosting and enables us to deliver the latest Web solutions quicker and at more affordable prices than many smaller providers,” he notes. “Our technical strength also allows us to develop new Web hosting features that local hosts do not offer. Last but not least, a nationwide presence means the ability to offer excellent connectivity to many providers, which results in faster and more reliable Web sites.” Rosenthal adds, “A nationwide company can offer you servers in multiple locations. This allows a company to build a more redundant and fault-tolerant infrastructure. On the other hand, a local provider will only allow you to locate in one area. Depending on the size of your Web presence, this may be just fine. As always, I believe that a local provider will offer better service and support than a nationwide company. With a local provider, the customer is not just another username or number.” Rosenthal says there is something to be said for a personal touch when it comes to service. by Chris A. MacKinnon SME Web Site Must-haves: Communication Tools Interactivity is becoming a key component of the Internet. Consumers are attracted to communication features such as pop-up dialogue boxes and chat channels that allow you to talk to them in real time. SME Web sites should also include a registration form; by collecting the email addresses of visitors, you have the opportunity to send out a newsletter or survey. “SMEs should make sure to include many communication features to connect directly with consumers,” says Andreas Gauger, chairman of the board at 1&1 Internet (www.1and1.com). “By utilizing these tools, businesses can entice consumers to return to their Web site.” Consumers have ever-broadening expectations when it comes to Web sites; include live content such as news feeds, weather, route planners, and maps. These will enhance the credibility and functionality of your Web site. Choose a Web host that offers full-article content within your Web site as part of the hosting service. The Future Of Web Hosting A look at a large Web host’s Web site can reveal just how far Web hosting services have progressed. Web hosts now offer point-and-click solutions for Web design, communication, collaboration, and ecommerce. “For SMEs, the ever-increasing importance of the Internet now means that hosting their Web site is not just a space for a Web page,” says Andreas Gauger, chairman of the board at 1&1 Internet (www.1and1.com). “Today’s business hosting packages include an array of free applications for developing and marketing a Web site. These include Web site building, marketing, and communication tools. In the future, Web hosts will continue to develop these applications.” As SMEs demand more sophisticated sites, hosts will need to deliver the technical performance and features to create them. By adding features and applications to packages, Web hosts will play a greater role in the overall expansion of a business. In the future, Web hosts will have to keep up with innovation by advancing their products and services in order to keep apace with growing SMEs.

Website Promotion

There are two things you should always be doing:

1. Improving your content
2. Improving your traffic

These two are similar, as your content is what brings your visitors back for more, but you will also have to focus on promotion methods - otherwise you will have a great site with very few visitors.


How to improve web content:

You might already have perfectly optimized, search engine friendly content. If that is the case, move on to the section on web promotion. But if you are like most webmasters, you will be continuously trying to improve your content - not just for the search engines, but for your visitors.

The content of your site depends on many factors, and some of the ideas I will present are not necessarily appropriate for your site - decide what improvements to your content will be most appreciated by your visitors, and begin applying those changes today.

If you have a content page (as opposed to a ‘mini-site’ or a sales page), an up-to-date article or two related to your keywords can go a long way. Your users will appreciate useful information, and the search engines love keyword-rich articles.

There are two ways you can use articles on your page:

1. Manually find 1-2 good articles several times a week, change your webpage, and re-upload every few days with your new articles in place,
2. Use an ‘article-of-the-day’ script. These are great for your users and search engines - every day, you will have a new article related to your topic. You can get free scripts (just search “article of the day script” without the quotes), use a paid script with more features, or you may get ‘content management’ scripts with your hosting. You might pull articles from other sites (make sure they allow this), collect articles into a database on your site, or even build your own article directory filled with content.

This is very useful in improving your search engine rank, and will also have your visitors coming back daily! Good results for 15 minutes of work (if you use a script). Check your articles to make sure they are relevant to your topic, to ensure that you will get better rankings, and so you get targeted visitors.

If you cannot find articles for your industry, you can try adding mainstream news articles to your site (unless this would be entirely irrelevant). This could bring some traffic, and ensures that your site is updated frequently.

Another way to improve your content is to continuously look for new products, services, special deals, or anything else that will provide value to your visitors. If you aren’t sure who your visitors are, take a step back, search for “finding your target market” and “free keyword analysis” to find tools that will help you determine your target market (if you need advanced information about your market, there are several paid tools available to help - search “niche marketing” or “targeted advertising”). Example - if you have a site about traffic generation techniques, you could add a “free traffic tip of the day”, a new daily marketing article, and a new product to help generate traffic each week. That should give your page more value to your visitors and search engines.

As you can see, improving your content will bring you more traffic, but you probably know that content is not enough. If you have the best content on the web, but do absolutely no advertising, you will not get any traffic (other than your own visits).

So, how to advertise your site - this is not as difficult as most ‘gurus’ would have you believe. If you have a marketing plan, and you know your target market, you will not have a problem getting traffic.

There are two ways to advertise your site:

1. Advertise for free
2. Pay for advertising

Free hits to your site are great, because there is almost no way to lose money this way (you can lose money if you get millions of ‘hits’ that have no interest in what you offer - you might pay bandwidth overuse charges).

How to effectively advertise without spending a dime:

• Test your ads! This is the most important part of using free or paid advertising. Some things will work for one of your sites; the same strategy may fail to get one visitor for another site. Test and refine, figure out what advertising strategy works best for each site, and watch the money start coming in!
• Use forums! Go to discussion boards related to your site. Post questions, answers, special offers, or good information. Always read the rules of the forums, and don’t spam (post something useless just to get your link on the site). If you have something useful to say, people will click your link to see what other valuable things you offer.
• Post to classifieds! Especially if you are selling something. Post classifieds in your category to get more free targeted advertising. There are also programs that let you submit one ad to many sites. If you find that classifieds work for you, consider getting a submitter to automate your classified advertising and bring you more traffic!
• Use traffic exchanges! These are programs where you earn advertising credit for viewing other member sites. You may have to view 2, 3, or 4 sites for each visit to yours, or there may be a paid version that gives you more traffic. Note: I would recommend that you do not use ‘autosurf’ exchanges - even though you will build up credits quickly, you will rarely get conversions from this traffic. For a list of good manual traffic exchanges, search ‘manual traffic exchange’ or visit The Internet Income System. You will earn credits when your referrals surf, so promote the exchanges as well. In time, you may be able to stop surfing and still get plenty of traffic from traffic exchanges!
• Exchange links! This is important for your search engine rankings, but most people forget that the links themselves will also bring you traffic. Don’t exchange links with irrelevant sites - make sure the links you ask your visitors to follow will give them something of value. This will ensure that the reciprocal link to you will also bring visitors that are interested in seeing what you offer!
• Here’s one the masters never mention: Newsgroups. Yes, good old Usenet. Post articles, questions, or answers related to your website topic. You can’t use HTML, so no live links, but there’s no reason you can’t put your URL in your post (again, don’t spam). You can also get responses via e-mail, and build valuable relationships with other members who frequent your topics. This is a great way to get customers, business partners, link partners, and even free advertising! Your Usenet posts can remain on the ‘Net for years, so make sure your post is useful - read any posting guidelines and tips for the newsgroup before posting.
• Submit to directories! Directories list sites by category, so you will get targeted traffic this way. Some directories are free, including dmoz.org - The Open Directory project. It will likely take a few weeks before your site is included (if at all) but you should still submit it for free. Some sites charge a fee to be included in their directory. You may decide to buy a paid submission if you want a one-way link from a high-traffic page, or if you feel that you will get a lot of quality traffic. The main advantage of paid inclusion is that your site can be active in the directory within hours, so you may start receiving traffic immediately.
• Other free techniques: submit to smaller search engines, write articles, use viral pages, give away free reports with your links (make sure the report is useful and has value), give away free software, build your mailing list, and more.

If you spend 2 hours per day focusing on the of the above techniques, you will:

• Quickly get indexed in the search engines
• Begin seeing more traffic
• Improve your search engine rankings- Get quality backlinks

I would suggest splitting up your time as follows:

Each day, spend 1 hour surfing for traffic credits on at least 2 or 3 exchanges at once (if you want to learn how to maximize your surfing credits, go to The Internet Income System and sign up for my newsletter, or just send me an e-mail). This alone should get you at least 20 hits per day (usually much more).

Spend at least 1 hour on only one of the above techniques. Example - Post to 50 newsgroups on Monday, submit to 20 directories on Tuesday, make 10 forum posts on Wednesday, etc.

If you keep up this technique, within one week you should see significant results, and within several months your traffic should be through the roof!

Sometimes, you need to get visitors to your site immediately after it goes live (maybe you have a limited time offer, or cutting edge information that won’t be relevant in a month). If this is the case, consider adding paid ads to your marketing arsenal. There are many ways you can buy traffic to your site:

• Pay-per-click advertising! This has become one of the most popular ways to advertise on the ‘net. You have seen PPC ads everywhere (they are probably all around this article). Why? Because they work - context targeted ads ensure that visitors are offered sites related to the one they are on, so you get targeted visitors. Unfortunately, PPC ads are based on bidding on keywords, and there are ways you can lose thousands of dollars a month if you are not careful. If you wish to use PPC ads, make sure you do the research - know how much it will cost and how much you will gain. It is important to test frequently with PPC ads. Use the free keyword tools available to optimize your ad campaigns, try to buy keywords that are frequently searched and seldom advertised. Set your limits carefully, and know how much you can realistically afford to spend each day on clicks.
• Expired domains! Amazing idea, here’s how it works: You either buy up domains as soon as they expire and redirect their traffic to your site, or you can pay companies that resell expired domain traffic as a number of hits per month. Either way works great, here’s the difference:
• If you buy your own domains, it will only cost about $6/year per domain. But, if you pay for monthly traffic, you will not have to do all of the research to ensure that the domains you get will bring you quality, targeted traffic. Also, most of these companies bring you traffic from hundreds of related domains, so you will are more likely to get interested visitors.
• Other paid advertising options: solo e-mail ads, newsletter/eZine ads, banners, text, image, and video ads. These have varied costs, and it would be difficult to tell you how to use these methods for your website, so if you would like to try some of these forms of advertising, make sure you research how to write ads for that tool.

Always analyze your spending when you use paid advertising. Improve your ad copy, ad placement, and visitor targeting - you are spending the money, make sure you get the best possible ROI.

That should get you well on your way to a profitable, valuable website. Remember to stick with it, but don’t put all your eggs in one basket. If an advertisement is not working for you, stop using it. If something is working well, keep doing it. Try to improve your overall marketing strategy slightly every single day, and you will soon have a wonderful website generating tons of quality traffic!